“In this manual, you are going to learn, not only how to handle objections as they happen in real time, but more importantly, how to eliminate them BEFORE they even happen.”Dr. Fred DiDomenico
The moment you already know
“How much is it?”The caller asks, then hangs up. Handled in The First Phone Call.
“I have to talk to my spouse.”The patient says it at the end of Day 1. Handled in the 3-Way Agreement.
“No.” At checkout.The front desk walks back to the adjusting room. Again. Handled in The Principles to Handle ALL Objections.
“I’ll start after the holidays.”The patient wants to wait. Handled in The Financial.
Every one of these has a word-for-word answer in the Black Book. Most of them never have to come up at all.
Dr. Fred, in the Black Book
“If you do get an objection, 2 things have happened: There’s something you DIDN’T do! You didn’t have the mindset and strategies to handle them, more importantly, eliminate the objection in advance.”
More than scripts
This Is Not a Script Book Alone
Any technique. The scripts work on the conversation, not the adjustment.
“This book is not just to help you handle objections. It is a Mindset guide that will also give you the communication principles and systems, so you don’t have to experience objections.”
“Chiropractic technique is HOW. People don’t buy HOW, they buy WHY.”
Dr. Fred DiDomenico
What is inside, in the order of the book
From the First Ring to the Re-Exam
Part 1
The Mindset
Who Dr. Fred is and why this system exists
Patient Education vs. Changing Beliefs
The 4 Mindset Principles, including “Poke the Lion Until it ROARS!”
The 5 Core Values and 5 Skills
Principles from industry disruptors
The 4 Areas of the Brain to Create Long-Term Change
Part 2
The First Phone Call
The “WOW 1st Impression”: the 4 statements your front desk sings
“I don’t want x-rays/exam.”
“How much is the 1st day/an adjustment?”
“I just want to get an adjustment.”
“Check my insurance before I come in.”
When the caller asks the same question a third time
Part 3
Day 1
The Patient Application System: “We don’t accept every patient that comes in here”
The New Patient Tour, the stations and the 5 Step System
The Day 1 Pre-Consultation: the 7 things to read on the form, the 9 Beliefs
The Consultation: 4 steps, reframes, “Would you agree?”
The New Patient Exam
The end of Day 1: getting the spouse to Day 2, and the 3-Way Agreement
Part 4
Day 2 and the Decision
The Day 2 Report of Findings: the 4 questions, and the spouse who does not show up
The 1st, 2nd and 3rd Adjustment, and the call you make that night
The New Patient Workshop and the 3-Day Process
The 7 Step ROF, Step 5 Handle Objections: “‘Busy’ is an excuse, not a reason.”
The Financial: the 3 steps and the Platinum Plan
Qualified Patients, and The Principles to Handle ALL Objections
Part 5
Keeping Them
The Daily Visit and the Themes of the Day, Monday through Friday
The Re-Exam: the 8 steps and the 30, 60, 90 day questionnaires
“Are you budgeting for your next phase of care?”
The Reward System, the 5 steps
Conclusion: the 4 levels of learning, to “Unconscious Competence”
Plus Dr. Fred’s training videos for each section. Videos being added.
The Doctor, and Every Person Who Answers the Phone
For the doctor, the front desk, the office manager and the financial CA. The front desk lines alone are built so the team stops walking every hard question back to you.
“The job of the front desk is NOT to handle objections, OR give information. Their job is to calm their emotion.”Dr. Fred’s rule for the front desk
“This will also handle ANY objection from your current patients, so you can build a consistent LIFESTYLE culture that affects generations living a chiropractic healthcare lifestyle.”
Who wrote it
“Chiropractor, Exclusive Coach, Man of Faith.”
“I heard the Principle of chiropractic right after graduation from LACC, a philosophically adverse school.”
Dr. Fred coaches chiropractors through Elite Coaching and runs the Generational Legacy bootcamps in Salt Lake City.
The Caller Asks “How Much Is It?” Here Is What Your Front Desk Says.
The word-for-word First Phone Call Scripts from Dr. Fred DiDomenico, free.
The one sentence your team says first on every call, and why Dr. Fred says “DON’T CHANGE IT!”
The exact answers to “How much is the 1st day?”, “I don’t want x-rays,” “I just want to get an adjustment,” and “Check my insurance before I come in.”
What happens when a caller asks the same question a third time.
The 4 statements of the “WOW 1st Impression.”
“If you don’t calm their emotion, they won’t listen to anything you say.”Dr. Fred DiDomenico
Where the book leads
Some Skills Need the Room
“There are amazing communication and people-reading skills taught in the boot camps, that I cannot teach in this manual because a manual you are reading, even watching the videos, cannot reproduce the environment with other teams learning and observing the master level skills being performed live.”
Secure checkout. Your order confirmation and download link arrive by email.
Questions doctors ask
Before You Get the Black Book
Is this only for one technique?
No. Dr. Fred: “Chiropractic technique is HOW. People don't buy HOW, they buy WHY.” The scripts work on the conversation, not the adjustment.
Is it for my front desk too?
Yes. The first phone call scripts, the 3-Way Agreement and “ALWAYS GET THE DOCTOR!” are written for the team.
Do the scripts work if I take insurance? If I am cash?
The book covers the insurance call (“Check my insurance before I come in”) and pre-pay plans. Dr. Fred's own note on pre-pay: “If you prefer to take pre-pays, and if they are legal in your state or country.”
Will this grow my practice by a certain amount?
No promise. Results depend on you and your team doing the work. Dr. Fred's line on that: “Your goal is to learn this system to the level of Unconscious Competence.”
Do I need the bootcamp too?
No. The book stands on its own. Dr. Fred says some skills need the room: “Specific skills need to be demonstrated and experienced to master.”
How do I talk to Dr. Fred?
Schedule a Generational Legacy Call. Fifteen minutes with Dr. Fred. No pitch, because you would have to qualify.